Introduction

The 2007 event's principal sponsor is Queensland Events Corporation, having been elevated into their main portfolio from Queensland Regional Events Development Programme in 2003.

The sponsorship campaign began in September 2005 following an independent audit of the World Cup's asset inventory by The Sponsorship Unit in Melbourne.

In March 2006 the organising committee was pleased to announce Ridley AgriProducts as the major sponsor for the April 2007 event. Ridley is Australia 's largest stockfeed manufacturer with brand leaders such as Barastoc, Rumevite and Cobber, making it a perfect fit for this world class equestrian event.

With top level event naming rights allocated, a select number of negotiable levels remain from $50,000 down to $10,000. Minor supplier rights are also available. (more information)

Brand Values: Rugby on horseback: fast, physical, skilful, Australian, egalitarian and accessible. Polocrosse shares many positive attributes associated with other amateur sports.

Target Market: Traditionally horse sports attract those who are well-educated and well-heeled this is particularly true at a prestigious international event such as a world cup. Attendance statistics from the 2003 World Cup: 56% male, 35% aged 20-34.(Source: USQ). Annual gross household income 19% = $135,200 and over, 28% = $83,500 to $135,200 (Source:ABS)

Media Partners

Forging strong relations with key media and promotional partners is a drawcard to other corporate sponsors. Our 2003 campaign delivered more than $1million in editorial publicity and in building our multi-media marketing campaign for 2007, we are delighted to welcome back partners from the 2003 event:

ABC Southern Queensland Rural Press Warwick Daily News WIN TV

Promotional Partners

Australian Stock Horse Society Queensland Events Corporation Southern Downs Tourist Association Warwick Shire Council We would also like to recognise the support of the Australian Sports Commission